How to do social marketing for your clothing boutique
Businesses large and small, online, offline, national, and local need to take social media seriously or be left behind by their competitors who do take seriously this form of promotion/marketing/connecting with potential customers/clientele.
It’s human nature to prefer to interact with real people rather than with faceless businesses. How many times have you had a customer service problem and asked whom you can talk to that can help you with the problem? If the business has a known contact person, don’t you instead ask to speak to that person?
Yet social media marketing goes far beyond providing the name of someone whom people can ask for help with a product or service.
Effective utilizing social media enables a business to forge relationships with targeted audiences, create raving fans of those people with whom relationships are formed, and have those raving fans spread the word about the business.
Social media platforms such as Twitter and Facebook pages (business pages rather than personal pages – profiles) offer businesses a way to connect with target markets where these target markets hang out. At these online “water cooler” sites, businesses can then provide valuable information and special offers plus have the ability to keep tabs on how well the information and offers are received.
Local businesses can use Twitter to tweet a promotional offer or to announce a new product or service. These same local businesses can use Facebook pages to provide a community for their fans and to capture the email addresses of these fans in order to stay in touch with them by email as well as through Twitter and the updates on the business’ Facebook page.
Encouraging people to “like” a company’s offerings/blog on its website and/or its Facebook page provides social proof of the worth of the company. After all, how much more likely are we to attend a film that our friends rave about than a film that movie critics rave about? That’s the power of “social proof.”
In addition, mobile marketing builds on social media marketing. Using mobile marketing, for example, businesses can send special offers by text message to their fans who have opted in to such notifications.
Rеасhing out to сuѕtоmеrѕ on social ѕitеѕ ѕuсh аѕ Fасеbооk, Twitter and Pintеrеѕt can lеаd to massive inсrеаѕеѕ in brand loyalty as well аѕ in sales. Take a leaf out of fashion ѕtаlwаrtѕ including Burberry, Zara and Viсtоriа’ѕ Sесrеt, who are сарitаlizing on the 400 million Fасеbооk uѕеrѕ and more than 22 million Twitter users to create riррlеѕ in the cyber world.
Below are few inspiring ѕtrаtеgiеѕ that tор ѕосiаl media marketing companies’ are еmрlоуing to еnhаnсе the viability of fashion brands:
- You should understand that one pictures worth much more as a thousand tweets.
The visual element is very important in the fashion world because it what you are selling. The visual networks is the most powerful social network because they are not driven by brands but emerging from people.” That makes these a “great way to generate free earned media and traffic.
- Tailor Your Mеѕѕаgе
To deploy each social media platform to best effect, you have to understand the different audience on each. Fashion brands are successful because they know how to segment their messaging, so they’re able to talk to different key interests. Tailor your message for different demographics.
- Tell a Story about Your Cuѕtоmеrѕ’ Lifestyle (or the One They Wish Thеу Had)
A good social media strategy doesn’t just display product or push services. It targets a clear customer and tells a story that appeals to that person.
- Provide an interactive experience: Burberry, the luxury couture brand makes it a point to unveil their collection on Twitter and Instagram before hitting the runaway.
- Tell an inspiring story about your brand: Christian Dior tried this by creating a ‘Secret Garden-Versatile’ storyline, painting a luxurious picture of its new collection.
- Use stunning visuals: Zara that boasts 9,000 fans across their social channels, places great emphasis on sharing rich images of their collections, especially on Pinterest.
- Provide real time customer service: Jeans and casual wear bigwig, Levi Strauss has really mastered the art of providing customer service in real-time.
The best color in the whole world id the one that looks good on you. This statement by holds particularly true of fashion e-commerce website optimization. An impeccable fashion sense is not about following the trends blindly, but about taking cues from them and tweaking them according to your looks and comfort to make a unique style statement. When you are optimizing a fashion e-commerce store, make sure you offer uniquely personalized fashion solutions. Remember, there is no one-size-fit-all dress in this world!
As we all know that Fashion is based on trends, so far that industry, it’s not a problem to try a new social media platform one season and abandon it the next. But most businesses should consider jumping on new networks more carefully; “You have to consider if this make sense long-term or is it a flash in the pan.
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