Social Media Marketing Guide for your Clothing Boutique Store

How to do social marketing for your clothing boutique

Businesses large and small, online, offline, national, and local need to take social media seriously or be left behind by their competitors who do take seriously this form of promotion/marketing/connecting with potential customers/clientele.

It’s human nature to prefer to interact with real people rather than with faceless businesses. How many times have you had a customer service problem and asked whom you can talk to that can help you with the problem? If the business has a known contact person, don’t you instead ask to speak to that person?

Yet social media marketing goes far beyond providing the name of someone whom people can ask for help with a product or service.

Effective utilizing social media enables a business to forge relationships with targeted audiences, create raving fans of those people with whom relationships are formed, and have those raving fans spread the word about the business.

Social media platforms such as Twitter and Facebook pages (business pages rather than personal pages – profiles) offer businesses a way to connect with target markets where these target markets hang out. At these online “water cooler” sites, businesses can then provide valuable information and special offers plus have the ability to keep tabs on how well the information and offers are received.

Local businesses can use Twitter to tweet a promotional offer or to announce a new product or service. These same local businesses can use Facebook pages to provide a community for their fans and to capture the email addresses of these fans in order to stay in touch with them by email as well as through Twitter and the updates on the business’ Facebook page.

Encouraging people to “like” a company’s offerings/blog on its website and/or its Facebook page provides social proof of the worth of the company. After all, how much more likely are we to attend a film that our friends rave about than a film that movie critics rave about? That’s the power of “social proof.”

In addition, mobile marketing builds on social media marketing. Using mobile marketing, for example, businesses can send special offers by text message to their fans who have opted in to such notifications.

Rеасhing out to сuѕtоmеrѕ on social ѕitеѕ ѕuсh аѕ Fасеbооk, Twitter and Pintеrеѕt can lеаd to massive inсrеаѕеѕ in brand loyalty as well аѕ in sales. Take a leaf out of fashion ѕtаlwаrtѕ including Burberry, Zara and Viсtоriа’ѕ Sесrеt, who are сарitаlizing on the 400 million Fасеbооk uѕеrѕ and more than 22 million Twitter users to create riррlеѕ in the cyber world.

Below are few inspiring ѕtrаtеgiеѕ that tор ѕосiаl media marketing companies’ are еmрlоуing to еnhаnсе the viability of fashion brands:

  1. You should understand that one pictures worth much more as a thousand tweets.

The visual element is very important in the fashion world because it what you are selling. The visual networks is the most powerful social network because they are not driven by brands but emerging from people.” That makes these a “great way to generate free earned media and traffic.

  1. Tailor Your Mеѕѕаgе

To deploy each social media platform to best effect, you have to understand the different audience on each. Fashion brands are successful because they know how to segment their messaging, so they’re able to talk to different key interests. Tailor your message for different demographics.

  1. Tell a Story about Your Cuѕtоmеrѕ’ Lifestyle (or the One They Wish Thеу Had)

A good social media strategy doesn’t just display product or push services. It targets a clear customer and tells a story that appeals to that person.

  1. Provide an interactive experience: Burberry, the luxury couture brand makes it a point to unveil their collection on Twitter and Instagram before hitting the runaway.
  1. Tell an inspiring story about your brand: Christian Dior tried this by creating a ‘Secret Garden-Versatile’ storyline, painting a luxurious picture of its new collection.
  1. Use stunning visuals: Zara that boasts 9,000 fans across their social channels, places great emphasis on sharing rich images of their collections, especially on Pinterest.
  1. Provide real time customer service: Jeans and casual wear bigwig, Levi Strauss has really mastered the art of providing customer service in real-time.

The best color in the whole world id the one that looks good on you. This statement by holds particularly true of fashion e-commerce website optimization. An impeccable fashion sense is not about following the trends blindly, but about taking cues from them and tweaking them according to your looks and comfort to make a unique style statement. When you are optimizing a fashion e-commerce store, make sure you offer uniquely personalized fashion solutions. Remember, there is no one-size-fit-all dress in this world!

As we all know that Fashion is based on trends, so far that industry, it’s not a problem to try a new social media platform one season and abandon it the next. But most businesses should consider jumping on new networks more carefully; “You have to consider if this make sense long-term or is it a flash in the pan.

Umgee USA Wholesale Clothing


Umgee USA Wholesale Clothing

The company was founded in 2001 at the Fashion District, Los Angeles. Umgee is a top women’s clothing wholesale manufacturer and seller across USA and beyond. It offers a variety of styles to young, innovative, and active women who are looking for something out of the norm. This is combined by cutting edge styles and quality apparel.

Here are some of the leading fashion designs


Not only do the tops come in different colors, they also come in different varieties, styles, and materials and for wearin different occasions. Some of the common styles include laced tops for wear in the cold season, shift dress that can be worn as dress tops, open shoulder tops and crisscross tops. Other amazing styles include Batwing sleeve tops and off shoulder tops.


If you love wearing dresses, you will love the Umgee USA collection of dresses that include off shoulder dress, halter neckline tunic dress, T-shirt dress, party dresses, cold-shouldered dress, floral print dress, and flowy dress among other styles. These dresses come in a variety of colors and prints with laces and buttons among others.  For the warm weather, kimonos and keyhole dresses make a good accompaniment to keep the ladies comfortable.

Pants and bottoms

The wholes fashion house has varieties of skirt, pants, and short pants lovers. The most common ones include the A-line skirts with varieties of materials prints, denim skirts, frayed bottom jean skirts, printed rompers, leggings for the cold season, knitted leggings, and so much more.

There are specific collection from the young pre-teens and teens with short body sizes. They are contemporary hippy and fun.

Styles for Plus-sized women 

Umgee has a collection of dress and top styles for plus-sized women. There are tops, dresses and tops. There are elastic waistband leggings, ruffle hem tanks, plus-sized rompers, kimonos and much more.

From time to time, the Umgee showcases new apparel that it is introducing into the market. Registered retailers and distributors can access the latest styles on the website and get great deals from the new clothing lines. The Wholesale clothing company also takes part in exhibitions and sales events across the country.

As said earlier, the fashion house only sell directly to distributors and retailers across USA. You must prove the presence of a registered clothing business when signing up for an account the Umgee. All retailers are given individual account  numbers for ease in tracking their orders and getting speedy services.


Umgee USA Clothing Wholesale

Address: 933 Towne Ave # 102 Los Angeles, CA 90021, USA


Customer Service: 323-526-9138


Peach Love California Wholesale Clothing


Peach Love California Wholesale Clothing

Peach Love California is a leading wholesale fashion Company with its headquarters in Fashion District, Los Angeles. It creates apparel for the young women and teens. It has produced a variety of fashion styles that has worn admiration among the young women across the country. The women clothing wholesale company has its apparel across the major fashion stores and specialty boutiques across the country.

Here are some of the popular styles from the brand


Peach Love is known for its floral details on most of the top and dresses. There are perfectly matched floral prints across a wide color palate. There are floral navy tops, off the shoulder banana tops, leopard print tops, and bullhead print tops. There are also plain color varieties,  modal tops, open shoulder plain color tops, round and V-necks styled tops.


Just like the tops Peach Love brand is best known for its floral dresses. It popular pieces include the Andrea dress, the white lace dress, the sweatshirt dresses, slit maxi dress, slash back dresses, tie and dye styles, tank dresses, mock neck dresses. Ladies have a wide variety of prints to choose from. There are bold floral prints and miniature flowers. The tie and dye styles also look pretty awesome especially the blue and green styles. The fashion housed has also a variety of knitted dresses, T-shirt dresses and halter dresses for the warm season among many other styles.

Pants and skirts

Peach Love California has a lovely collection of floral pants and different skirts styles. There are also a variety of printed rompers, aloha skirts and long pants. For the warm season, the American rompers join the wide selection of light dressing on offer at the wholesale fashion store.

Jackets and outerwear

There are lovely top vest styles cardigans and hoodies in the market from this wholesale clothing manufacturer. Just like the trend with other types of clothing, young women love the floral detailing as well as embroidery that features in most of the outerwear.  Some of the tops are made of thick knitted to offer more warmth without the need for extra warm clothing. Printed kimonos do well with a variety of plain and printed tops. For the semi-business look, women can choose from the large collection of blazers under this brand. Blazers come in a number of styles and colors. The common styles are the three quarter sleeve blazers and full sleeve coral blazers.


Peach Love California Clothing Wholesale

Address: 2027 Laura Ave. Huntington Park, CA 90255, USA

Customer Service: 213-624-7777